WHAT WE DO

Ask Ustaz connects the community to the scholars, with answers and understanding of the religion. Answering the community doubts. Contributing knowledgebase ilm' governed by the shafii'i school of thoughts, with the foundations of Ahlu As-Sunnah wa Al-Jamaah. We are in the mission of serving Singapore muslims and muslim community at large, in bringing the right Islamic knowledge and practises.

INTRODUCTION

SEPTEMBER 2013 - Ask Ustaz was first introduced through the social media facebook, as a pre-launch campaign to crowd source Muslim communities in Singapore. This project was founded by a team of two Brothers who came forward with the same ideology, to build a platform for the Ummah to raise issues, questions to the Scholars, and/or the Asatizahs. Although, this is nothing new conceptually, they are confident that by launching it on both social media and mobile app, they will be able to reach the Ummah more effectively, as it will align with the Ummah(s) technology advancement, and most importantly at their convenience.

Ask Ustaz Team, realizes that in Singapore there were almost none dakwah group that is both technology based, and those that help to bridge the Ummah and the Scholars. During the pre-launch phase, we had opened the gate for our Muslim Brothers and Sisters to submit their questions via facebook and website. One month after the pre-launch, we garner 600 facebook fans, and received 30+ questions from user, via our pre-launch website.

MOBILE APP LAUNCH

OCTOBER 2013 - Ask Ustaz Mobile App was launch on both Apple (IOS) and Android (GooglePlay) Stores. In less than 3 days, our facebook page grew by 83% (1,100 fans) and questions received via the mobile app, grew by 230% (100 submissions). At that moment, we are still running on a two-man team; and realize we need more resources in administering the submissions. Apple Mobile App and Android Mobile App.

OFFICIAL EVENT LAUNCH

NOVEMBER 2013 - Ask Ustaz Mobile App had an official event launch, held at Sultan Mosque with more than 70 attendees. Ask Ustaz Mobile App facebook page grew more than 800% (10,000 fans) and questions received via the mobile app grew by 1,000% (1,200 submissions). 80% of the submissions are basic questions of Fardhu Ain. Total mobile app downloads has crossed 6,000 units.

“We knew their problem, we knew what they need, and who they are;

Equipped with database of submission, we will be able to effectively analyze

and implement our outreach programme to them.”

- Shah, Founder of Ask-Ustaz

WHO? - Target Audience:

Our target audience primarily are Muslims at the broad age range of 15 to 45years old, who are seeking to understand, and learn Islam on the go. Secondary audience includes Reverts, and Non-Muslim who is eager to find the truth about Islam. Geographically, Ask-Ustaz app has no boundaries and open for International use. About 10% of the submissions are from foreign countries, with Malaysia being the next runner-up.

WHY? - The Problem:

Often we knew individuals who are shy, afraid to ask and learn about Islam. These individuals may have always wanted to learn, but nothing has triggered them closer. Family members, peers and the community may have not given enough support, influence or platform for them to move forward. There are also people just like you and me, who may not be comfortable to ask our Teachers during classes. They may be too ashamed to ask in accompaniment of others.

WHAT? - Objective & Mission:

The objective of Ask-Ustaz Mobile App is to bridge the Ummah with every doubt to an answer that we can all learn and share, from the Islamic fundamentals and teachings On-The-Go (mobile). Ask-Ustaz MISSION is to continue be the Ice-Breaker and, eventually make their learning journey through local Islamic classes.

HOW? - Workflow:

Currently, upon receiving questions from the Users /Ummah via the mobile app, it will be manually filtered by our admin to further understand their question, and to which category it belongs to. Thereafter, the admin will assign the question to the Asatizah based on their area of expertise. Once the answer was drafted, admin will ensure typographical, grammatical, spelling errors or contextual/irrelevancy issues being handled, before submitting it to the vetting team. Vetting Team, which consist of few Panel of Asatizah, will then anonymously read upon the Asatizah answers to ensure relevancy with the Islamic Law and Practices, in view of Ahlu Sunnah Wal Jama’ah. Notwithstanding any discrepancies, the answers will then be release via the mobile app, facebook, and will be emailed to the questioner directly.

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